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Google returns more serp's then any internet search engine.Clearly when you can get yourself a Top Ranking in Google you'll drive highly targeted prospects to your online page.Keyword Rich ContentYou desire to create a WEBSITE with keyword Rich content, AN EXCELLENT guideline is work with a 3 to 5 Percent Keyword Density.When you have 300 Words on your own Web, Your keyword should appear 9 to 15 times...

There are many Black Hat techniques that folks use to influence Googles ranking of these sites, the easy thing to keep in mind is they USUALLY DO NOT help your ratings, are simply just a waste of your energy and ultimately will result in a Google ban for the site.Sure you can find sites that use these techniques and so are getting away with it however they will eventually get penalised as Google always manages to get them eventually...