Importance of Keywords in Links to Your Website
Search Engine Optimization (SEO) is a very intricate procedure. It's a long-term process that will usually never produce results which you can see in days or months. By now you probably heard about the importance of getting other sites to link to yours so that you can find a higher position in search engines. You listed your websites in some directories and also received a few other links to your site.
But stop right here. How is being connected to your homepage? Are people just using a plain www?"yourdomain". Com for the connection? Or is the link embedded in your company name? If so you're eventually losing valuable points on your search engine rank. To get complete'points' from a search engine to get a hyperlink to your site, the link ought to be embedded in specific key words.
Keywords? What keywords? How are people looking for things related to your site? Almost nobody hunts for your company by business name when performing a search in search engines. Individuals are searching for something special and the search engine will eventually show a link to your webpage if it relates the search phrase to your site. If it doesn't associate a keyword with your site it won't display the URL to your website and you're missing out on traffic.
You will need to create a key word strategy to optimize your site AND the partners links for search engines. Keywords will need to be found in your site. Make sure there is sufficient text with the important keyword phrases. Speak with friends, family members, and customers to learn what search terms they would use and how that relates to your organization and the site. This may be useful information in your own research.
Now once you go to swap links with other sites use those keywords. Let the other websites link to you with these key words and the link embedded into these key words. This is an important part to your search engine success.