Five Ways To Win The Favor Of Search Engines
You've got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use design, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.
How can you make your website known? How can you make yours stand out among millions of others? You can spend a great deal of money on advertising, but that won't work if you do not have the money to spare on advertising. So what do you do? Make search engines work for you, that's what!
Google, Bing, Baidu - you need to be on top of the results list. The higher your site is in a search results page, the better chances it is going to be visited. The science behind making your site a popular search result is called Search Engine Optimization (SEO). Do not worry, though - even if SEO is referred to as a science, it isn't really that complicated. You simply have to take note of a few things, and before you know it, your website will have more traffic than you could ever dream about.
Here are five tips to make certain that your website would be a favorite of search engines all around the cyber world.
Give importance to substance over appearance.
Do you need to share your knowledge on a topic which you have authority on? Do you need to sell products? Do you need to build an online shrine for your favorite celebrity? Whatever topic you've chosen for your website, be certain you have the ability to provide useful information on it. Search engines work by scanning sites for keywords. They search text and completely ignore everything else. So in the event that you've made your site rich in colors, do not forget to make it rich in content too. After all, a beautiful layout can make people look, but relevant content is what is going to make them stay. Bear in mind, in this day and age: content is king!
Know your subject well
If you know much about your subject, you will know what people usually ask about it, and what they ask about it is what they will type in the search bar. When writing the content for your website, put yourself in your other people's shoes, people who are going to be your target audience or market. Know the possible questions they may have about your subject, and give answers in your website.
Learn from the best
Take the time to browse and read sites that get a lot of visitors and have the exact same topic as yours. Take note of any recurring phrases in these sites' text. These phrases are most likely keywords. Incorporate them into your own website's content. Do not saturate your site with keywords, though. You do not want to sound redundant to your site visitor. A 3% density level would be enough.
In trying to find the proper keywords, use Overture's services. It might take quite a while, since it's more of a trial-and-error method, but the results are conclusive, and a pattern can easily be observed.
Submit... and re-submit
You won't ever get a certain job if you don't send in your application for this. The same thing applies to SEO. If you would like your website to be recognized by search engines, then go out of your way to register your website with them. After a few weeks, search for your site by putting in the keywords you used in your articles. If your website is still coming up in the search results, don't give up, and just re-register and resubmit your website. It is possible that your initial registration was discarded without being processed. This usually occurs because a lot of submissions are being done everyday.
Always update your site
This can not be stressed enough: search engine spiders love sites which constantly change their content. You can not build your site and expect it to last forever without any updates. There'll come a time when those search engine spiders would stop fetching your site for query requests. Here is a tip: integrate a blog program in your website. Websites have a user-friendly interface which allows easy updates.